Moscow, Moscow, Russian Federation
Summary
Led end-to-end product design for critical financial services, enhancing user experience and strategic business outcomes for a leading insurance provider.
Highlights
Spearheaded the design and implementation of an installment service for insurance products across web and mobile (Android/iOS) platforms, integrating bank and BNPL partner solutions.
Conducted comprehensive competitor analysis and developed two distinct customer journey maps, optimizing user flows and resulting in interactive prototypes with micro-animations.
Coordinated the design and development of a multi-acquiring component, collaborating with design and technical leads, and authored interface texts to ensure clarity and consistency.
Designed a loyalty program for insurance product calculators on web and mobile, in partnership with Soyuz Bank, and executed a significant redesign of the IngoMobile application on iOS and Android.
Developed agent-facing tools, including a dashboard, loyalty program widgets, gamification mechanics, and landing pages for referrals, alongside a new client path for bank card issuance in IngoGate, AIS.